Brave New World?

In Aldous Huxley’s novel Brave New World, a dismal future is foreshadowed by the loss of individuality deemed imminent by the Industrial Revolution underway at the time. Seventy years later and we are in the midst of another revolution, this one brought on by the computer age. In the spirit of all things Hollywood, maybe it is time for Brave New World II – Even Braver.

There is little doubt that the coming revolution in communication and marketing will greatly increase our ability to put products and services in front of more targeted and (one hopes) more appreciative audiences. With the advent of blogging, pod casting, interlinking and viral marketing (my personal new favorite) we will all share our message in a much more profound way. The question I ask is: will the messages vary much? In Aldous Huxley’s time it was thought that the low cost of communication and travel would create an undesirable homogenization of people. Are we now entering the industrial revolution on steroids? If we remove the uniqueness and individuality of meeting one another face to face do we lose the essence of what it means to be human?

Please do not confuse my being a neophyte with being a Luddite. I am embracing new technology as quickly as my late 20th Century brain can manage. I will preach my message of loan transparency and fiduciary responsibility to a much larger audience. But as I learn these new methods of communication I continue to wonder at how I will communicate the spirit that is me. How will my clients and co-workers know who I really am? It is a brave new world out there and I hope I don’t get lost in the noise.

To Your Success,

Sean Purcell